Other challenges loom for the company. After cutting costs and benefiting from strong demand for retro footwear in recent years, Rorsted needs to tap his team’s creative side as Adidas prepares to unveil a new strategy cycle wholesale under armour shoes heading into 2021.
And while Rorsted just agreed to a five-year contract extension, he’s under growing pressure to create more opportunities for minorities and women. Adidas’s human resources chief recently resigned after complaints from Black employees about her handling of diversity issues.
Since Rorsted assumed leadership of human ressources matters in recent weeks, he’s engaged in listening sessions with employees around the world and heard about some people’s discomfort with Adidas’s handling of diversity matters, he said.
“It has at times been a humbling experience,” Rorsted said. “Particularly America, we have not made the progress with the Black community and we’re taking that very serious.”
Rorsted pledged to fix the situation cnluxe.ru and make a company that “everybody can be proud of.”
Second-quarter sales of 3.58 billion euros ($4.25 billion) were above analysts’ estimate of 3.24 billion euros. E-commerce almost doubled in the period.
Adidas said it expects to turn an operating profit in the third quarter of between 600 million euros and 700 million euros -- another improvement after a loss of 333 million euros by that metric in the second quarter.