in the modern day, there are very few brands that can have the same appeal on the streets of Milan, the ski slopes of Alpine France replica moncler gilet and the cities of England without compromising elements of their identity or ethos at any point. It’s an immense achievement to retain a sense of ‘self’, particularly as a luxury brand, when the forces of the market pull you across several continents towards an increasingly diverse customer base with disparate consumer demands and expectations. And yet with all these potential issues presented to them, Moncler manage to retain that unequivocal identity that continues to receive and envious gaze from the rest of the fashion world.
To understand Moncler you have to go back to their post-war roots in the Alpine city, Grenoble, France. The positive financial performance of Western Europe in the second half of the twentieth century, which benefitted Grenoble hugely goes some way to explaining the conditions in which the brand eventually came to exist. As both a large University town and a national destination for research, technology and innovation industries Grenoble was something of a breeding ground for the facilities and skills sets required for a performance brand. Originally their output consisted largely of sleeping bags and tents prior to an expansion which saw the company move towards a performance fashion model. With replica moncler jacketsthe innovative qualities of the region as well as the wider Alps emerging style, Moncler was, as the cliché goes, born to be different.