cheap liverpool jerseys

One of the coolest things about being a soccer fan is that your wardrobe gets an upgrade almost every year. It’s not uncommon to see fans wearing their favorite jerseys to their local watering hole to take in a match and discuss the team’s form with fellow supporters. Some passionate fans have kept their kits for several seasons, cheap liverpool jerseys while others opt to upgrade annually.

But why do we participate in the same ritual every year? As we continue with SB Nation’s Jersey Week, we dive into this topic of an annual jersey update that is so common in sports.

If you take a step back and think about the practice from an outside perspective, it’s really quite amazing. Clubs marketing departments appear to have supporters convinced that certain jerseys and team apparel have a life circle and are irrelevant when a new season begins. It becomes almost ritualistic.

The logical person knows this to be false. cheap soccer jerseys The fact is that the garment hasn’t gone past its life cycle. In fact, it’s perfectly fine. But the thought has entered your head that it might be time for an upgrade. You don’t want to be the only supporter in the bar not have the most updated jersey, do you?

Why are soccer fans so willing to commit their hard-earned money into a new shirt each year? What underlying reasons justify a fan’s investment?