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The NMD first came to be because of Adidas Vice President of Global Design Nic Galaway, who spearheaded the project in an effort to create the next classic Adidas model. Drawing off of inspiration such as the Rising Star and Micropacer, the Adidas NMD was released in New York City in December of 2015 (Fox). The abbreviation NMD stands for nomad, an ode to the shoe’s ability to go anywhere freely (Fox). The NMD blended the technology of the ultraboost with the comfort and reliability of Adidas’ classics such as the Superstar and Stan Smith. It was the perfect athleisure shoe, with a primeknit- upper and boost outsole. It was easy to wear, stylish, and extremely comfortable. Adidas had found its new ultraboost.

Every colorway of the NMD sold out upon release, quickly making it one of the more in-demand shoes on the market. It’s appeals cheap adidas yeezy to everyday wear and comfort further stoked the shoe’s popularity. They had become so popular that Adidas released a high-top version of the shoe called the City Sock, which was also relatively popular on release. The hype kept growing for the NMD, as new colorways continually hit the market. Following their success with the ultraboost, Adidas collaborated with streetwear brands and artists for increasingly more limited releases. Colorways such as the red apple and pitch black still sell for thousands of dollars on the resale market today. From Bape and Overkill to Pharell and Chanel, Adidas amassed an army of ludicrously expensive, wildly sought-after NMD colorways, cementing the NMD as one of the most popular shoes of 2017. It appeared as if the NMD was infallible, or so Adidas thought.

By mid-2017, Adidas had fully bought into the hype surrounding the NMD, releasing new colorways every single day. This cheap yeezy boots over-saturation of the market led to a decrease in sales, but Adidas was unconcerned. They soon released the NMD XR1 and NMD R2, new models meant to reignite the shoe’s popularity, but this just further added to the decrease in popularity. In the following months, NMDs would progressively sit longer and longer in retailers, eventually being relegated to heavy discounts in an effort to increase sales. Seemingly overnight, the NMD had lost its spark, and the general public had turned its back on the model. New colorways are still released today, but the NMD will likely never reach the level of popularity it enjoyed in 2016 and 2017.

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